PowderPuff Squad, Inc. was founded in 2006 by Los Angeles based makeup artist Nidia Alire. Always finding ways to streamline her makeup kit, while keeping her collection filled with quality products and tools, Nidia became inspired to create her own line.
You’ll find our products are designed to support your makeup creativity with unique, professional quality cosmetics and tools. Our makeup features colors and pigments created for the industry makeup artist, yet are friendly to the casual user. All the palettes are refillable and allow you to have everything compact, whether on set, at home or traveling.
Children are the seed of creativity. With that said, it is Nidia’s personal team of 3 girls, Anna, Asta and Eleanor who are the continuing inspiration of several of the cosmetic names.
